New Brand identity for Antichi Granai, high standing Sicilian farmhouse immersed in the western area of the island, full of history, wines and ancient traditions. The restoration work of the ancient farmhouse buildings, called "Baglio" in the local dialect, pull the trigger to a new breeze: the generational handover of the company management represented by the founders' children and grandchildren.
With these new forces, Antichi Granai wants to position itself not only as a hospitality-hotel structure but also as a producer of wine, oil and processed wheat, as one of the excellence of the Sicilian territory and a promoter of the Made in Italy.
The new Brand Identity – designed and implemented by the communication agency Bistrò Creativo – therefore aims to provide a renewed image of the Company, transporting it from a dimension linked to the past to a future full of opportunities and constantly changing, starting from the restyling of the logo and the creation of new packaging and brand-new wine labels. The result is an ideal bridge between past and future, between old and new generations, full of love for the land, its products, local traditions and the typical welcome of Sicily.
As a first step to the future, the logo has been redesigned, using shades of gray – the color that used to represent the farmhouse in the past – and gold, which symbolizes the colors of the Sicilian hinterland.
For the brochures and the wine labels, a must have was the warm feeling given by the natural papers and a high shade of white, which gives a touch of modernity to the whole restyling project. The perfect choice for the brochure was the Tintoretto Crystal Salt produced by Fedrigoni and for the wine labels the coordinated self-adhesive paper produced by Arconvert: Tintoretto Crystal Salt Ultra WS.
Crystal Salt is one of the uncoated self-adhesive papers of the Tintoretto family, the felt-marked papers “par excellence.” The Crystal Salt version features a bright shade of white that reminds of the typical high whiteness of the salt crystals processed in the saltworks of Renaissance Venice.